Portrait of Vartika Saxena
About Me

Design is the bridge between logic and emotion.

I am an artist, a psychologist, a designer, and an ex-developer. That rare combination is what makes my approach different — I don't just design how things look, I understand how people think, decide, and behave.

Hello again — I'm Vartika, a unicorn designer with 7+ years of experience shipping enterprise and consumer digital products across pharma, aviation, banking, and AI. I've led end-to-end product design for a platform serving 13,000+ active users across 20+ business units, achieving a 98.5% task success rate and a perfect 5.0 user rating.

My journey from software development to design has been fueled by an insatiable curiosity for how people interact with technology. With a Master's in Psychology and a Computer Science degree, I bring cognitive science and behavioral analysis into every design decision — from reducing cognitive load in enterprise workflows to designing conversational AI interfaces that feel intuitive and human.

I'm deeply invested in the future of AI-product design. I've designed AI agent marketplaces, built custom AI skills in Claude Code, and pioneered AI-integrated design workflows that cut concept-to-prototype time in half. I believe the next wave of great design lives at the intersection of human psychology and artificial intelligence — and that's exactly where I work.

When I'm not designing, you'll find me painting, practicing calligraphy, or diving into psychology research. I believe in the power of collaboration and I'm always open to connecting with like-minded creatives and forward-thinkers.

If you want to checkout my creativity —

@vs_creatives  →

Design Philosophy

Psychology-Driven Design

With a Master's in Psychology, I ground every design decision in how people actually think, decide, and behave. From cognitive load theory to mental models — I design for the human mind, not just the screen.

AI Meets Empathy

I design AI products that feel intuitive, not intimidating. From agent marketplaces to conversational interfaces, I bring human-centered thinking to emerging technology — making AI work for people, not the other way around.

Expertise

Figma Claude AI FigJam UI Design UX Research Design Systems AI Agent UX Enterprise UX Cognitive Psychology

Open to opportunities

Research & Testing

User Interviews Usability Testing Cognitive Walkthroughs Behavioral Analysis Competitive Analysis

Process & Deliverables

User Flows Wireframing Component Libraries WCAG Accessibility AI-Integrated Workflows

Experience

2023 — Present

Sr User Experience Designer • Regeneron Pharmaceuticals

Sole lead designer on Enterprise Conference App — an enterprise-wide platform deployed across 20+ business units serving 13,000+ active users with a 5.0 rating and 98.5% task success rate. Designed the AI Workforce Platform, created the Pixel Design System (120+ components), and delivered UX for an internal developer platform. Applied cognitive psychology to design conversational AI interfaces and agentic UX patterns.

2022 — 2023

Sr. UI/UX Designer • IBS Software Services

Led UX redesign of the CAS platform for ANA Japanese Airlines, improving crew scheduling efficiency by 30%. Designed 60+ screens for iCargo, a global air cargo platform serving 25+ airlines across 15 countries. Reduced booking form abandonment by 22% through behavioral design patterns and progressive disclosure.

2020 — 2022

UI/UX Designer • TCS Interactive

Redesigned Citi Bank's digital banking application across iOS, Android, and web for 6 Lines of Business, impacting 10M+ end users. Designed 80+ screens and interaction flows, contributed to a 15% engagement increase and a 4.2 to 4.5 app store rating lift, and built WCAG 2.1 AA compliant responsive interfaces with a 50+ component reusable UI library.

2018 — 2020

Software Developer • Tata Consultancy Services

Built 15+ RESTful APIs for Citi Bank's legacy-to-microservices migration in a distributed offshore-onsite team. Worked hands-on with React, Java, and Spring Boot — a technical foundation that now strengthens designer-developer collaboration and product thinking.

Strengths

Want to create something meaningful together?

I'm always open to discussing new projects, ideas, or opportunities.

Get in Touch  →