Design is the bridge between logic and emotion.
I am an artist, a psychologist, a designer, and an ex-developer. That rare combination is what makes my approach different — I don't just design how things look, I understand how people think, decide, and behave.
Hello again — I'm Vartika, a unicorn designer with 7+ years of experience shipping enterprise and consumer digital products across pharma, aviation, banking, and AI. I've led end-to-end product design for a platform serving 13,000+ active users across 20+ business units, achieving a 98.5% task success rate and a perfect 5.0 user rating.
My journey from software development to design has been fueled by an insatiable curiosity for how people interact with technology. With a Master's in Psychology and a Computer Science degree, I bring cognitive science and behavioral analysis into every design decision — from reducing cognitive load in enterprise workflows to designing conversational AI interfaces that feel intuitive and human.
I'm deeply invested in the future of AI-product design. I've designed AI agent marketplaces, built custom AI skills in Claude Code, and pioneered AI-integrated design workflows that cut concept-to-prototype time in half. I believe the next wave of great design lives at the intersection of human psychology and artificial intelligence — and that's exactly where I work.
When I'm not designing, you'll find me painting, practicing calligraphy, or diving into psychology research. I believe in the power of collaboration and I'm always open to connecting with like-minded creatives and forward-thinkers.
If you want to checkout my creativity —
@vs_creatives →Design Philosophy
Psychology-Driven Design
With a Master's in Psychology, I ground every design decision in how people actually think, decide, and behave. From cognitive load theory to mental models — I design for the human mind, not just the screen.
AI Meets Empathy
I design AI products that feel intuitive, not intimidating. From agent marketplaces to conversational interfaces, I bring human-centered thinking to emerging technology — making AI work for people, not the other way around.
Expertise
Open to opportunities
Research & Testing
Process & Deliverables
Experience
2023 — Present
Sr User Experience Designer • Regeneron Pharmaceuticals
Sole lead designer on Enterprise Conference App — an enterprise-wide platform deployed across 20+ business units serving 13,000+ active users with a 5.0 rating and 98.5% task success rate. Designed the AI Workforce Platform, created the Pixel Design System (120+ components), and delivered UX for an internal developer platform. Applied cognitive psychology to design conversational AI interfaces and agentic UX patterns.
2022 — 2023
Sr. UI/UX Designer • IBS Software Services
Led UX redesign of the CAS platform for ANA Japanese Airlines, improving crew scheduling efficiency by 30%. Designed 60+ screens for iCargo, a global air cargo platform serving 25+ airlines across 15 countries. Reduced booking form abandonment by 22% through behavioral design patterns and progressive disclosure.
2020 — 2022
UI/UX Designer • TCS Interactive
Redesigned Citi Bank's digital banking application across iOS, Android, and web for 6 Lines of Business, impacting 10M+ end users. Designed 80+ screens and interaction flows, contributed to a 15% engagement increase and a 4.2 to 4.5 app store rating lift, and built WCAG 2.1 AA compliant responsive interfaces with a 50+ component reusable UI library.
2018 — 2020
Software Developer • Tata Consultancy Services
Built 15+ RESTful APIs for Citi Bank's legacy-to-microservices migration in a distributed offshore-onsite team. Worked hands-on with React, Java, and Spring Boot — a technical foundation that now strengthens designer-developer collaboration and product thinking.
Strengths
- Applying cognitive psychology and behavioral analysis to design decisions
- Designing AI-powered products — agent marketplaces, LLM interfaces, agentic UX
- Building scalable design systems from scratch (120+ components at Regeneron)
- Working autonomously as a sole lead designer across 4 concurrent product streams
- Bridging design and engineering with a software development background
Want to create something meaningful together?
I'm always open to discussing new projects, ideas, or opportunities.
Get in Touch →